If you’re rolling out a new fleet safety initiative, you can expect some pushback from crews in the field or technicians in the shop. That’s a given because people tend to resist change.
But what if you could improve the odds that your message will get past that resistance and be more memorable and impactful – that it will actually change behavior?
You can … by telling stories.
Think about it. Even if your organization equips vehicles with all the latest safety systems and provides extensive driver training, you can’t be with operators every day, 24/7, to make sure that they remember to follow through on company policies. But a good story will stick with those employees, reminding them of lessons learned, long after it has been told.
So, what makes storytelling a powerful leadership tool to increase your influence? Why do stories work? Here are three reasons.