In his speech at the AutoMobili-D Conference in Detroit this past January, John Krafcik, the CEO at Waymo – formerly the Google self-driving car program – cited this compelling statistic: “Each year, more than 1.2 million people die on the roads around the world.”
He then put that number in context: “That’s equivalent to a 737 [airliner] falling from the sky every hour of every day all year long.”
Krafcik’s point is clear. Society would never tolerate having a major airline crash every day; so, how can it accept the same number of people dying in automotive crashes? If self-driving systems could prevent the vast majority of fatalities on the road, wouldn’t it be a moral imperative for society to adopt that technology?
That’s the argument that Krafcik, several Silicon Valley entrepreneurs and most automotive executives have been making in recent months as they present a vision of a “crash-less” society made possible by fully autonomous vehicles. After all, according to the National Highway Traffic Safety Administration, 94 percent of crashes can be tied to human error. Remove the driver, eliminate human error – right?
But despite bold predictions by industry executives and analysts that fully autonomous vehicles will be available for sale in the U.S. within the next four years, human psychological barriers could put the brakes on societal adoption of this technology.