As director of strategic alliances for Element Fleet Management (www.elementfleet.com), Kerry Wenthin often hears concerns about tire performance.
Ask him what he’s hoping to see in terms of innovation, and it comes down to value. “Longer-lasting and cost-conscious products for the high mileage and demanding usage patterns in the light-truck service and delivery segment will always be welcome,” Wenthin said.
He gives credit to tire manufacturers, who he says have “done a great job launching new products and product line extensions to fill gaps and provide additional offerings in high-demand sizes and at various price points.”
But there is always room for improvement, and manufacturers like Bridgestone Americas (www.bridgestoneamericas.com) and The Goodyear Tire & Rubber Co. (www.goodyear.com) continue to innovate. UFP recently spoke with representatives from both companies, who shared emerging trends that they suggest fleet professionals keep an eye on.