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Shelley Mika


Shelley Mika

About the Author: Shelley Mika is the CEO of Mika Ink, an Omaha, Nebraska-based communications, branding and content strategy firm. She has been writing about the fleet industry since 2006.

The Future of Telematics: Top Trends to Watch

| Shelley Mika |
Telematics data is among the most powerful fleet management tools. Fleet managers can use it to solve challenges, optimize operations, improve driver safety, reduce emissions and drive meaningful change across their business – all for the benefit of drivers, the public and the bottom line. The telematics industry and the ways fleets use the data […]
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6 Factors to Consider When Developing or Updating Your Fleet’s Idling Policy

| Shelley Mika |
When it comes to unnecessary fuel waste and carbon emissions, idling is a notorious offender. Creating a new policy or updating an existing one can help you keep it in check – and considering these six factors can help you get a jump start. 1. The Right Time If your fleet hasn’t established an idling […]
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The Fleet Department’s Role in Curbing Distracted Driving Incidents

| Shelley Mika |
In 2022, 3,308 people were killed in the U.S. as a result of distracted driving. With human life at risk, not to mention the associated financial costs, a focus on reducing distracted driving is a must for fleets. While a utility company’s safety department typically establishes distracted driving policies and training, the fleet department plays […]
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What to Consider When Coordinating OEM Training Opportunities for Your Shop Technicians

| Shelley Mika |
Utility vehicles continually evolve to better meet fleet needs. While these advancements may make life easier for the operator or fleet manager, oftentimes they result in greater complexity for technicians. For this reason, OEMs offer training programs that help in-house shop technicians stay up to date on the latest models. Although OEMs host trainings, lining […]
Mika Article Dec 2023

The Evolving Fleet Professional for an Electrified Future

| Shelley Mika |
Over the last decade, technology has emerged that can make fleet management a little easier – think telematics, dashcams and integrated fleet management platforms. Electrification is a different story. The next 10 years will likely make a fleet manager’s job more complex, and that means fleet managers will need to develop new skills and approaches […]