Even if your organization equips vehicles with all the latest safety systems and provides extensive driver training, you can’t be with operators every day, 24-7, to make sure that they follow through on company policies. But a good story will stick with those employees, reminding them of the lessons learned, long after it has been told. When you understand the science of storytelling, you’ll discover how an ancient art of influence can help you make your safety communications more memorable and impactful.

Learning objectives: 

• Why fleet and safety professionals should become storytellers 
• The science of storytelling and how good stories grab attention, change minds, and drive action 
• Types of stories that spread and endure to help promote safer work practices.