Ford’s Chief Futurist to Deliver Green Truck Summit Keynote

Jennifer Brace, chief futurist at Ford Motor Co., will serve as the Green Truck Summit’s keynote speaker on March 4, 2025.

In her role at Ford, Brace leads discussions on long-term thinking, planning and strategic development. By researching demographic shifts, identifying market outliers and developing data-driven scenarios for the future, she challenges her colleagues to think through a broad range of possible narratives before settling on a plan of action.

Brace has worked across the spectrum of vehicle technology in her more than 20 years with Ford. She launched multiple versions of SYNC in-vehicle technology, led user-experience research projects on autonomous vehicles, and drove mobility innovation at Ford’s Greenfield Labs research center in Palo Alto, California. She earned a bachelor’s degree in mechanical engineering and a master’s degree in engineering management from the University of Michigan.

Held annually as part of Work Truck Week, Green Truck Summit is a full-day immersion into advanced technology for commercial vehicles. New for 2025, Breakout Session Tracks highlight how technology can improve vehicle productivity and efficiency in internal combustion engines and advanced fuel applications. www.worktruckweek.com/greentrucksummit