300 Below Inc. announced three new brake rotor lines: Dura-Life brake rotors, CryoRotors and TruBlue severe-duty brake rotors. Dura-Life is an entry-level product providing a rust inhibitor for the rotor and ABS ring. CryoRotor is the private label brake rotor available to buying groups and parts divisions that has been tested and shown to deliver double the life of standard brake rotors. The technology includes TruBlue severe-duty rotors that provide longer life for rotors and brake pads as well as extended ABS rust resistance.