You’re planning to roll out a new telematics deployment or ask senior management for a bigger budget, expecting to encounter some resistance. How do you position your proposal to get buy-in from stakeholders?
The ancient Greek philosopher Aristotle offered insight into this topic with his work “The Art of Rhetoric,” which was published about 2,400 years ago. He introduced the three elements of influence that still serve as the foundation for effective leadership communications today.
The big takeaway from “The Art of Rhetoric” is that if you overlook any of the three elements when crafting and presenting your proposal, you’ll stack the odds against you being able to win over your audience.
What are those three elements?