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Utility One Source Rebranded as Custom Truck One Source

Written by Kate Wade on . Posted in New Fleet Products & Services.

Utility One Source recently announced a major rebranding effort, changing the company’s name to Custom Truck One Source. The rebrand unifies all company platforms under the Custom Truck One Source name.

Known for customization across a wide range of industries and a vast array of products, Custom Truck One Source is positioned as a true one-stop shop for its customers. Company officials say the new name sends a clearer message about what the company does. 

Load King, a trailer and equipment manufacturing subsidiary, will continue to operate under its well-known name, while including Custom Truck One Source in its logo and communications.

The transition to the new name became official April 1. www.customtruck.com

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Kate Wade

Kate Wade is the managing editor of Utility Fleet Professional and Incident Prevention magazines. She has been employed by Utility Business Media Inc. since 2008.