UFP Magazine

Luann Dunkerley

Meeting the Rising Safety Challenge

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U.S. roads are becoming increasingly dangerous, despite a great number of vehicles having some of the most advanced safety technology available. According to the National Highway Traffic Safety Administration (www.nhtsa.gov), more than 37,000 fatal traffic accidents occurred in 2016, rising 14 percent since 2014. And while accident rates were in decline throughout the past 10 years, they are now nearly identical to 2007’s numbers; that year also saw more than 37,000 fatal accidents.

So, what are some of the underlying causes of the rise in fatal accidents? And what can utility fleets do to promote driver safety and effect positive change in our industry?  

The simple truth is it’s not easy to pinpoint what is causing all of these accidents; however, it’s no secret that road rage and distracted driving are two of the greatest challenges today’s drivers must contend with.

Road Rage and Distracted Driving
In a study released by the AAA Foundation for Traffic Safety (www.aaafoundation.org) in July 2016, nearly 80 percent of drivers admitted to engaging in aggressive driving techniques, such as tailgating, blocking a vehicle or cutting off another driver. In a separate survey completed by EverQuote (www.everquote.com), 96 percent of drivers rated themselves as safe motorists, but 61 percent of those surveyed then admitted to using their phone behind the wheel in the last month.

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